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Specifically defined "Localization"
is the process by which information including images, sounds
and text is adapted to suit a specific audience or group.
Translation Experts, Inc. feels that translating content is
so much more than simply converting text from one language
to another. Special consideration must always be taken into
account regarding the audience and target market. Translation
Experts, Inc. will consider images, colors and cultural references
to make sure the target market receives the message as the
disseminator intended it with as little interference as possible.
Localization is a crucial part of the translation process
because it not only protects the message from being misunderstood
but can save a company millions of dollars in bad publicity
and marketing failures.
This is not only true for content but also applies to images
and colors.
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